The goals you have for a website redesign help determine the goals you set for a content audit. Know what outcome you want from the content audit at the onset focuses your project on gathering the data you need to move forward efficiently and effectively.
Question to Consider
What do visitors expect to find on your site?
What content is essential to provide for website visitors?
How easy is it for visitors to find the content they need?
What content needs to be updated and/or consolidated?
What pages can you delete because they aren't read or are out of date?
Does content have clear calls to action?
What pages perform the best and why?
What types of content do your competitors have on their pages?
What new content do you need to include?
Last Updated: 02/26/2019
Getting Started
Defining Goals
Initiating the Audit
Content Inventory Capture and record data
Qualitative Evaluation Scoring your content
Checklist Evaluating content quality
Tagging Pages
Quick Links
Acronyms
Resources
Works Cited
PLEASE NOTE: This link will take to a website outside of the college site.
