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Deanna Thompson
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Defining Goals

The goals you have for a website redesign help determine the goals you set for a content audit.  Know what outcome you want from the content audit at the onset focuses your project on gathering the data you need to move forward efficiently and effectively.

Question to Consider

  • What do visitors expect to find on your site?
  • What content is essential to provide for website visitors?
  • How easy is it for visitors to find the content they need?
  • What content needs to be updated and/or consolidated?
  • What pages can you delete because they aren't read or are out of date?
  • Does content have clear calls to action?
  • What pages perform the best and why?
  • What types of content do your competitors have on their pages?
  • What new content do you need to include?
Last Updated: 02/26/2019

Getting Started

  • Defining Goals

  • Initiating the Audit

  • Content Inventory
    Capture and record data

  • Qualitative Evaluation
    Scoring your content

  • Checklist
    Evaluating content quality

  • Tagging Pages

 Quick Links

  • Acronyms
  • Resources
  • Works Cited


  • Grossmont
  • Cuyamaca
A Member of the Grossmont-Cuyamaca Community College District